Neurowissenschaftliche Methoden in der praktischen Marktforschung : status quo und Zukunftsszenarien
Monika Koller; Gerhard Brenner
| Year of publication: |
2010
|
|---|---|
| Authors: | Koller, Monika ; Brenner, Gerhard |
| Published in: |
NeuroPsychoEconomics. - Backnang : Jahrbuch-Verl., ISSN 1861-4523, ZDB-ID 2234525-5. - Vol. 5.2010, 1, p. 47-57
|
| Subject: | Marktforschung | Market research | Neuroökonomie | Neuroeconomics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758563