Never forget where you're coming from : the role of existing products in adoptions of substituting technologies
Jin Gerlach, Ruth M. Stock and Peter Buxmann
| Year of publication: |
2014
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|---|---|
| Authors: | Gerlach, Jin ; Stock-Homburg, Ruth ; Buxmann, Peter |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, S1, p. 133-145
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| Subject: | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437170