New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Suresh C. Sood and Hugh M. Pattinson
| Year of publication: |
2014
|
|---|---|
| Authors: | Sood, Suresh C. ; Pattinson, Hugh M. |
| Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 227-253
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Key-Account-Management | Key account management | Energieversorgung | Energy supply | Data Mining | Data mining | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413821