New brands diluting the personality of existing brands
| Year of publication: |
2013
|
|---|---|
| Authors: | Choy, Minkyung ; Kim, Jae II |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 7 (14.7.), p. 590-607
|