New business model : intentional and unintentional degree one and degree two consumer coopetition in a branch of the Finnish game industry
Year of publication: |
2015
|
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Authors: | Rusko, Rauno |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 7.2015, 3, p. 219-241
|
Subject: | consumer coopetition | semi-ready product | digitualisation | B2C | digital-based experiences | Koopetition | Coopetition | Finnland | Finland | Konsumentenverhalten | Consumer behaviour | Geschäftsmodell | Business model | Unternehmenskooperation | Inter-firm cooperation |
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