New Business Models and Monetization Flows for Next Generation Marketplaces in the Mobile Telecommunication Ecosystem

With 6G networks on the horizon bringing ultra-low latency, built-in AI, and truly immersive connections—we have a unique chance to transform the telecom industry. As Communication Service Providers (CSPs) move towards more flexible and virtualized systems, marketplaces are becoming key platforms for unlocking new business models and revenue opportunities. This paper investigates the transformative role of next-generation marketplaces within the 6G mobile ecosystem. Through an extensive literature review and an analytical framework, we map the evolution of marketplace implementations, analyze the critical role of marketplace implementations in driving operational efficiency and revenue diversification, and propose a novel business model. A Marketplace-Driven Business Model for a CSP is proposed. In the proposed business model, various stakeholders and users are involved, creating an interconnected digital ecosystem where services are provided, consumed, and monetized. Understanding these interactions is vital for fostering sustainable growth and maximizing value creation in next-generation digital services. The results provide insights into monetization flows highlighting the strategic pathways for CSPs in the 6G era.