New challenges in sponsorship evaluation actors, new media, and the context of praxis
Year of publication: |
2013
|
---|---|
Authors: | Meenaghan, John A. ; McLoughlin, Damien ; McCormack, Alan |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 5, p. 444-460
|
Subject: | Sponsoring | Sponsorship | Stakeholder | Social Web | Social web | Performance-Messung | Performance measurement |
-
Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Walraven, Merel, (2016)
-
Cleland, Jamie, (2024)
-
Abeza, Gashaw, (2014)
- More ...
-
McLoughlin, Damien, (2007)
-
Effective communication during organizational change : a cross-cultural perspective
Shrivastava, Samir, (2022)
-
The entrepreneurial imagination and the impact of context on the development of a new venture
Keating, Andrew, (2010)
- More ...