New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Pradeep K. Chintagunta, Ronald L. Goettler, and Minki Kim
| Year of publication: |
2012
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Goettler, Ronald L. ; Kim, Minki |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 807-821
|
| Subject: | Werbeplanung | Advertising planning | Arzneimittel | Pharmaceuticals | Patienten | Patients | Kommunikation | Communication | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688811