New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Year of publication: |
2012
|
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Authors: | Chintagunta, Pradeep K. ; Goettler, Ronald L. ; Kim, Minki |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 807-821
|
Subject: | Werbeplanung | Advertising planning | Arzneimittel | Pharmaceuticals | Patienten | Patients | Kommunikation | Communication | Entscheidung unter Unsicherheit | Decision under uncertainty |
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