New evaluation metric for measuring sales training effectiveness
Joon-Hee Oh, Wesley J. Johnston
| Year of publication: |
2023
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|---|---|
| Authors: | Oh, Joon-Hee ; Johnston, Wesley J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-11
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| Subject: | Sales training | Salespeople talent | Selective learning | Simulation | Training effectiveness | Betriebliches Bildungsmanagement | Employer-provided training | Verkaufspersonal | Salespeople | Personalentwicklung | Human resource development | Berufsbildung | Vocational training | Bewertung | Evaluation | Verkauf | Selling | Weiterbildung | Further training | Führungskräfteentwicklung | Leadership development | Performance-Messung | Performance measurement | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113458 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534145