New financial service development for banks in Taiwan based on customer needs and expectations
Wen-Hsien Tsai, Wei Hsu and Thomas W. Lin
| Year of publication: |
2011
|
|---|---|
| Authors: | Tsai, Wen-hsien ; Hsu, Wei ; Lin, Thomas W. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 1/2, p. 215-236
|
| Subject: | Finanzdienstleistung | Financial services | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bank | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008904656