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The role of business expectations for new product introductions : a panel analysis for the German food industry
Hartl, Jochen, (2005)
Lebensmittelmarketing : Produktinnovationen, Produktgestaltung, Werbung, Vertrieb
Wegmann, Christoph, (2020)
An integrated approach to new food product development
Moskowitz, Howard R., (2009)
Getting the most out of your consultant : a guide to selection through implementation
Fuller, Gordon W., (1999)