New influentials : an exploratory study on blogs
Maria Caroline Zanette, Eliane Pereira Zamith Brito and Marcelo Coutinho
| Year of publication: |
2013
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| Authors: | Zanette, Maria Caroline ; Brito, Eliane Pereira Zamith ; Coutinho, Marcelo |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 36-46
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| Subject: | blogs | online communication | influence | social networks analysis | Social Web | Social web | Soziales Netzwerk | Social network | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256414