New insights in online fashion retail returns from a customers' perspective and their dynamics
Björn Stöcker, Daniel Baier, Benedikt M. Brand
| Year of publication: |
2021
|
|---|---|
| Authors: | Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt M. |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 91.2021, 8, p. 1149-1187
|
| Subject: | Returns | Drivers for returns | Avoiding and averting returns | Kano (method) | Segmented kano perspective | Customer perspective | Kano dynamics | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kapitaleinkommen | Capital income | Textilhandel | Textile distribution | Mode | Fashion | Kundenservice | Customer service | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11573-021-01032-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653335