New insights on satisfaction prototypes for segmentation : focus on customer experience
Lola C. Duque, Maria-Carme Riera-Prunera
| Year of publication: |
2022
|
|---|---|
| Authors: | Duque, Lola C. ; Riera Prunera, Maria Carme |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 4, p. 486-509
|
| Subject: | analysis of variance | partial least squares-structural equation modelling | satisfaction prototypes | Segmentation | theme parks | Kundenzufriedenheit | Customer satisfaction | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Freizeitwirtschaft | Leisure industries | Partielle kleinste Quadrate | Partial least squares |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667211060566 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013387793