New interactive media: Experts' perceptions of opportunities and threats for existing businesses
| Year of publication: |
1998
|
|---|---|
| Authors: | Sahay, Arvind ; Gould, Jane ; Barwise, Patrick |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 7-8, p. 616-628
|