New Knowledge in Global Innovation Teams

In multinational enterprises (MNEs), global innovation teams are used increasingly to pool knowledge from different international subsidiaries. While it is fairly well described how subsidiaries fulfill product and know-how mandates, how parents and subsidiaries may/should interact and why team diversity is desirable from the corporate standpoint (i.e. to strengthen corporate culture), little is known about the possible innovation and technology knowledge-related benefits global innovation teams offer. In this paper, it is proposed that resources, customer knowledge, knowledge diffusion, and knowledge protection play a crucial role in a MNEs decision to deploy a global innovation team. Results from four case studies and two expert interviews show that there are indeed significant reasons for a global team deployment within innovation projects.