New marketing strategies : evolving flexible processes to fit market circumstances
Ian Chaston
| Year of publication: |
1999 ; Online-Ausg.
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|---|---|
| Authors: | Chaston, Ian |
| Publisher: |
London : SAGE |
| Subject: | Marketing |
| Description of contents: |
Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances
|
| Extent: | Online Ressource (vii, 199 p.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances |
| ISBN: | 978-1-4462-1885-3 ; 978-1-4462-1885-3 ; 978-0-7619-6202-1 ; 978-0-7619-6202-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208045