New media and technology use in corporate sport sponsorship : performing activational leverage from an exchange perspective
Windy Dees
| Year of publication: |
2011
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| Authors: | Dees, Windy |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 10.2011, 3/4, p. 272-285
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869678