New media in marketing redefine competitive advantage: A comparison of small and large firms
| Year of publication: |
1999
|
|---|---|
| Authors: | Lynn, Gary S. ; Maltz, Alan C. ; Jurkat, Peter M. ; Hammer, Michael D. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 13.1999, 1, p. 9-20
|