New Mobility in Everyday Life - Perspectives From 20 Households Examined Over Four Months

The study examines the experiences of 20 households adapting their mobility behaviour with the goal of lower-emission mobility over four months, using, e.g., shared mobility products. The results of 13 targeted interventions are described and combined into three key perspectives that need to be considered when developing lower-emission future mobility products.

MoreLess

Year of publication:	2023
Authors:	Linke, Jannis ; Scharfenberger, Philipp ; Stackmann, Jürgen
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 40.2023, 4, p. 12-20
Publisher:	St.Gallen : Thexis Verlag

More details

Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/299824 [Handle] RePEc:zbw:hsgmrs:299824 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014566794