New-normal market entry mode for pharmaceuticals : an Internet of Things (IoT) market entry framework stemming from COVID-19
Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan
| Year of publication: |
2023
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|---|---|
| Authors: | Priporas, Constantinos Vasilios ; Vellore-Nagarajan, Durga |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 906-935
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| Subject: | COVID-19 | Information impact | IoT (internet of things) pharmaceutical framework | Lack of knowledge | New-normal market uncertainties | Pharmaceutical market entry processes | Transaction-cost analysis theory | Internet der Dinge | Internet of things | Coronavirus | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Markteintritt | Market entry | Arzneimittelmarkt | Pharmaceutical market | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470101