New offering realization in the networked digital environment
Year of publication: |
2001
|
---|---|
Authors: | Balasubramanian, Sridhar ; Krishnan, Vish V. ; Sawhney, Mohanbir S. |
Published in: |
Digital marketing : global strategies from the world's leading experts. - New York : Wiley, ISBN 0-471-36122-4. - 2001, p. 310-338
|
Subject: | Unternehmensnetzwerk | Business network | Internet |
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