New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Shirin Alavi
| Year of publication: |
2016
|
|---|---|
| Authors: | Alavi, Shirin |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 9.2016, 1, p. 56-73
|
| Subject: | Facebook | social media | customer relationship management | digital marketing | Facebook's community dynamics | customer bonds (social) | customer retention | customer segmentation and customer loyalty | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | Schwellenländer | Emerging economies | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591714