A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Wen-Qi Ruan, Shu-Ning Zhang, Chih-Hsing Liu and Yong-Quan Li
| Year of publication: |
2020
|
|---|---|
| Authors: | Ruan, Wen-Qi ; Zhang, Shu-Ning ; Liu, Chih-Hsing ; Li, Yong-Quan |
| Subject: | AEWOM | Brand equity | service innovation | technological competence | Markenimage | Brand image | Innovation | Markenführung | Brand management | Innovationsmanagement | Innovation management | Hotellerie | Hotel industry | Vertrauen | Confidence | Technischer Fortschritt | Technological change | Kompetenz | Competence | Dienstleistungsinnovation | Service innovation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2020.1738302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012384380