New product adoption by the buying organization : who are the real influencers?
Marvin Berkowitz
| Year of publication: |
1986
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|---|---|
| Authors: | Berkowitz, Marvin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 15.1986, 1, p. 33-43
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| Subject: | Innovation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001027954