New product announcements as market signals: A content analysis in the DRAM chip industry
| Year of publication: |
2006
|
|---|---|
| Authors: | Popma, Wybe T. ; Waarts, Eric ; Wierenga, Berend |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 2, p. 225-235
|