New product development in the pharmaceutical and telecommunication industries: A comparative study
| Year of publication: |
2007
|
|---|---|
| Authors: | Gupta, Abhishek ; Pawar, Kulwant S. ; Smart, Palie |
| Published in: |
International Journal of Production Economics. - Elsevier, ISSN 0925-5273. - Vol. 106.2007, 1, p. 41-60
|
| Publisher: |
Elsevier |