New Product Development: Organisation and Current Practice

The results of a three‐year research programme into the current practice and organisation of new product development are described. The results of a major survey of some 150 companies, in which the McKinsey 7S model was used to provide a structured analysis of all aspects of new product development are detailed. Clear trends and changes were defined, and were supported by detailed structured interviews.

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Year of publication:	1990
Authors:	Barclay, Ian ; Benson, Mark
Published in:	Leadership & Organization Development Journal. - MCB UP Ltd, ISSN 1472-5347, ZDB-ID 2021219-7. - Vol. 11.1990, 6, p. 13-23
Publisher:	MCB UP Ltd
Subject:	New product development \| Research \| Product planning

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001154 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014923969