New-product development : theory and practice
[Von] C. S. Chaterji; Ronald T. Lonsdale and Stanley F. Stasch
| Year of publication: |
1981
|
|---|---|
| Authors: | Chaterji, C. S. ; Lonsdale, Ronald T. ; Stasch, Stanley F. |
| Published in: |
Review of marketing : 1981. - Chicago : American Marketing Association. - 1981, p. 143-157
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| Subject: | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001987552