NEW PRODUCT DEVELOPMENT UNDER CHANGING ECONOMIC CONDITIONS: THE ROLE OF THE SALESFORCE
| Year of publication: |
1993
|
|---|---|
| Authors: | Rochford, Linda ; Wotruba, Thomas R. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 8.1993, 3, p. 4-12
|