New product forecasting : an applied approach
Kenneth B. Kahn
| Year of publication: |
2006
|
|---|---|
| Authors: | Kahn, Kenneth B. |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Subject: | Neues Produkt | Marktprognose |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 157 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7656-1609-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871304