New product forecasting models : Directions for research and implementation
| Year of publication: |
1988
|
|---|---|
| Authors: | Mahajan, Vijay ; Wind, Yoram |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 4.1988, 3, p. 341-358
|
| Publisher: |
Elsevier |