New product launch for eagle brand : marketing management case study - A and B
Amy MacMillan
| Year of publication: |
2016
|
|---|---|
| Authors: | MacMillan, Amy |
| Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 12.2016, 4, p. 177-197
|
| Subject: | New Product Launch | Brand Manager | Team Building | Marketing or Management Case Stuy | Markenführung | Brand management | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Markenartikel | Brand | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011603807