New product performance through channeling in supply chain innovation alliances : the nexus of collaboration intensity, divergent communication schemes, and alliance duration
Year of publication: |
2014
|
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Authors: | Bouncken, Ricarda B. ; Pesch, Robin |
Published in: |
Strategic alliances for innovation and R & D. - Charlotte, NC : Information Age Publishing, Inc, ISBN 978-1-62396-623-2. - 2014, p. 85-111
|
Subject: | Lieferkette | Supply chain | Strategische Allianz | Strategic alliance | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Interne Kommunikation | Internal communication |
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