New product planning : management of marketing R&D interface; an annotated bibliography
comp. by Robert R. Rothberg and Douglas W. Mellott
| Year of publication: |
1977
|
|---|---|
| Authors: | Rothberg, Robert R. ; Mellott, Douglas W. |
| Publisher: |
Chicago, Ill. : American Marketing Ass. |
| Subject: | Produktgestaltung | Innovation | Marketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Produktionsplanung | Production planning |
| Extent: | VI, 44S. |
|---|---|
| Series: | Bibliography series / American Marketing Association. - Chicago, Ill., ZDB-ID 413311-0. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-091-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013395421