New product preannouncements, advertising investments, and stock returns
Chien-Wei Chen; Min-Hsien Chiang; Chi-Lin Yang
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Chien-wei ; Chiang, Min-Hsien ; Yang, Chi-lin |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 207-218
|
| Subject: | New product preannouncement | Advertising investment | Signaling | Information asymmetry | Stock return | Kapitaleinkommen | Capital income | Werbung | Advertising | Ankündigungseffekt | Announcement effect | Produktentwicklung | New product development | Asymmetrische Information | Asymmetric information | Signalling | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367207