New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
| Year of publication: |
2007
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|---|---|
| Authors: | Sorescu, Alina ; Shankar, Venkatesh ; Kushwaha, Tarun |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 468-489
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