New product preannouncing behavior : a market signaling study
Jehoshua Eliashberg and Thomas S. Robertson
| Year of publication: |
1988
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|---|---|
| Authors: | Eliashberg, Jehoshua |
| Other Persons: | Robertson, Thomas S. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 3, p. 282-292
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| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001054425