New product quality: intended and unintended consequences of new product development speed
| Year of publication: |
2004
|
|---|---|
| Authors: | Lukas, Bryan A. ; Menon, Ajay |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 11, p. 1258-1264
|
| Publisher: |
Elsevier |