New products need special management
John H. Murphy
| Year of publication: |
1962
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|---|---|
| Authors: | Murphy, John H. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 26.1962, 4, p. 46-49
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| Subject: | Innovation | Betriebsführung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002551658