New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
| Year of publication: |
1998
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|---|---|
| Authors: | Padmanabhan, V. ; Rajiv, Surendra ; Srinivasan, Kannan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 4, p. 456-472
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