New Research in Handling Consumer Behaviour

Market research has never been a model in terms of professional ethics. But these findings link market research field to that of science fiction in terms of their implications. Neuroscientists have used laboratory research to sketch a map of brain activity responses to the desires and needs for certain products. About this new field is said to click the buy button in the consumer's mind.

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Year of publication:	2012
Authors:	Gabriel, Dinu ; Loredana, Dinu
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XII.2012, 1, p. 891-894
Publisher:	Facultatea de Ştiinţe Economice
Subject:	mind \| consumer \| behaviour \| neuromarketing \| MRI

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Extent:	application/pdf
Type of publication:	Article
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010632234