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Online shopping experience in India : an examination of consumers world
Dutt, Maani, (2020)
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi, (2016)
Customer Preferences for Different Service Quality Dimensions in Selected E-Commerce Websites in India
Sharma, Anjali, (2020)
The nature and antecedents of brand equity and its dimensions
Shekhar Kumar, Ravi, (2013)
The impact of marketing activities on service brand equity
Kumar, Ravi Shekhar, (2018)
The moderating effect of power distance on perceived interdependence and relationship quality in commercial banking : A crossâcultural comparison
Dash, Satyabhusan, (2006)