New service development: a review of the literature and annotated bibliography

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.

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Year of publication:	1998
Authors:	Johne, Axel ; Storey, Chris
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 3/4, p. 184-251
Publisher:	MCB UP Ltd
Subject:	Financial services \| Innovation \| Product development \| Service industries \| Services marketing

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Type of publication:	Article
Type of publication (narrower categories):	review
Language:	English
Other identifiers:	10.1108/03090569810204526 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723257