New service development : creating memorable experiences
editors, James Fitzsimmons & Mona J. Fitzsimmons
| Year of publication: |
2000 ; Online-Ausg.
|
|---|---|
| Other Persons: | Fitzsimmons, James A. (contributor) ; Fitzsimmons, Mona J. (contributor) |
| Publisher: |
Thousand Oaks, Calif. : SAGE |
| Subject: | Dienstleistungsbetrieb |
| Extent: | Online Ressource (xv, 328 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors |
| ISBN: | 978-1-4522-0556-4 ; 978-1-4522-0556-4 ; 978-0-7619-1742-7 ; 978-0-7619-1742-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208047