New service development : insights from an explorative study into the Turkish retail banking sector
Sena Ozdemir; Paul Trott; Andreas Hoecht
| Year of publication: |
2007
|
|---|---|
| Authors: | Ozdemir, Sena ; Trott, Paul ; Hoecht, Andreas |
| Published in: |
Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice. - Maleny, Qld : eContent Management Pty Ltd, ISSN 1447-9338, ZDB-ID 21764566. - Vol. 9.2007, 3/4, p. 276-291
|
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009956738