New telecommunication technologies, big data and online behavioral advertising : do we need an ethical analysis?
Alexander Nill, Robert J. Aalberts, Herman Li and John Schibrowsky
| Year of publication: |
2015
|
|---|---|
| Authors: | Nill, Alexander F. ; Aalberts, Robert J. ; Li, Herman ; Schibrowsky, John |
| Published in: |
Handbook on ethics and marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-78100-342-4. - 2015, p. 387-423
|
| Subject: | Online-Marketing | Internet marketing | Personalisierung | Personalization | Data Mining | Data mining | Datenschutz | Data protection | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302035