New ways to make people save : a social marketing approach
Annamaria Lusardi, Punam Anand Keller, and Adam M. Keller
| Year of publication: |
2008
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|---|---|
| Authors: | Lusardi, Annamaria ; Keller, Punam Anand ; Keller, Adam M. |
| Published in: |
Overcoming the saving slump : how to increase the effectiveness of financial education and saving programs. - Chicago, Ill. [u.a.] : Univ. of Chicago Press, ISBN 978-0-226-49709-9. - 2008, p. 209-236
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| Subject: | Social Marketing | Social marketing | Sparen | Savings | Altersvorsorge | Retirement provision | Niedrigeinkommen | Low income | Frauen | Women | USA | United States | 2006-2007 |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003853887