New ways to measure consumersʹ judgments
Paul E. Green and Yoram Wind
| Year of publication: |
1983
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|---|---|
| Authors: | Green, Paul E. ; Wind, Yoram |
| Published in: |
Using logical techniques for making better decisions. - New York [u.a.] : Wiley, ISBN 0-471-87593-7. - 1983, p. 325-343
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002539779