New workers, new workplace? Getting the balance right

Purpose – With more and more digital natives entering the workplace, this paper looks to advise business about how they can implement successful social media strategies Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the article in context Findings – With many companies just starting to appreciate how social media can fit into their business, new graduates have a huge role to play in passing on their digital fluency Practical implications – This paper provides practical advise about how to implement and manage social media strategies. Social implications – Social networking opens many doors. Whilst in the past networks were built through the exchange of business cards and face‐to‐face meetings, this has transferred to the digital sphere. Originality/value – This is an original paper drafted for the readers of Strategic Direction . Social networking is a new channel of communication that businesses are taking advantage of, but they need to get the balance right.